Advanced Workshop Information

This workshop is for the serious emerging professional and startup pro looking to become more proficient in other aspects of the photography business. It is designed to jumpstart your business with an introduction into the practices and business aspects of a small to medium market shooter.

The same things that make the other workshops a great value, apply to the advanced workshops.

For one thing, the price stays the same, while the maximum attendance is limited to 8 photographers. Subject matter differs though.

And what we cover is different as well. While Lighting Essentials Lighting workshops look at the different ways to modify light, work with subjects in a portraiture/beauty session and working with strobe/ambient light, we look at the real world of commercial photography.

Professional Business Topics Covered:

1. Professionalism:Portfolio and Presentation
2. Determining a pricing structure in your market
3. Finding help and assistants
4. Bidding a job
5. Working with vendors
6. Getting Paid

Shooting Topics:

1. Shooting to Layout
2. Working with Art Directors
3. Scheduling challenges
4. Preparing the set
5. Controlling the set

Shooting will include:

1. Jewelry (both on and off model) - to layout provided
2. Fresh Food
3. A glossy/shiny object (camera, lens, iPhone etc)
4. An iPod/iPad/laptop on a textured surface with a visible screen
5. Pour Shot (beer, champagne)
6. Junk - yeah, junk. You'll see.
7. A class created project
8. People on location with props (editorial)
9. Beauty shoot with product
10. CD cover shot to layout
11. Multishot "Story" editorial approach to a subject (with real world parameters to be met. Just like a magazine shoot)
12. Review and discussion

We will shoot on location with big lights, speedlights, natural light and combinations thereof. In the studio we will use studio lights as well as showing how some of these shots can be done with smaller speedlight type strobes.

This is also an intense workshop with lots of real world applications to the world of commercial photography.

It will open your eyes to the techniques and challenges of commercial shooting as well as how to encompass this work into your portfolio.

There are lots of workshops where you can learn to shoot 'girls' but if you are serious about commercial photography, that may not be enough.